Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category.
For example, why not use 100 percent recycled paper, instead of less than 50 percent? Or, how about no longer whitening the paper? Well, if, as a result of such changes, the paper quality dips and the price goes up, K-C runs the risk of losing consumers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in