Coty Rethinks Stetson Creative Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Coty Cosmetics is considering its options following last week’s news that Bouchez Kent, a co-finalist in Coty’s Stetson review, is closing, sources said.

The review for creative duties on the $10 million account had been narrowed to the New York independent agency and Select Communications, a Coty roster shop, according to sources.

Select Communications was an 11th hour contender hand-picked by Eric Thoreux, president of Coty Beauty Americas, following final presentations in March.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in