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NEW YORK Cossette Communications said it has added the McGraw-Hill Cos. for corporate advertising chores, including an integrated campaign to debut early next year.
Traditional media advertising, along with online and nontraditional programs, are on tap, according to the New York agency.
The client spent about $5 million on corporate ads last year and less than $1 million through the first half of 2006, per TNS Media Intelligence.
“We have found an exciting and creative marketing partner in Cossette, and we look forward to a successful and productive relationship,” said David Stafford, svp, corporate affairs at McGraw-Hill.
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