Cossette Post Forms Thinking Sports

NEW YORK Cossette Post has launched a sports-marketing venture with former Octagon North America president of marketing Mark Bingham and its newly appointed creative chief, Robert Reiser.

The fledgling unit, Thinking Sports, will begin operations on Jan. 5 alongside the former Tarsitano Creative, a direct mail component the New York agency acquired in April. Helmed by Reiser and Bingham, the consultancy will aim to capitalize on its parent’s relationship with major advertisers in Canada. Toronto-based holding company Cossette Communications does business with McDonald’s, Coca-Cola and Molson, among others, agency president Lance Smith said.

Bingham’s experience includes running Octagon’s consulting, events, properties and marketing disciplines. Prior to Octagon, he was senior vice president, marketing and broadcasting for the New York Mets, where he sold sponsorships to companies such as Pepsi, Verizon and KeySpan.

Reiser was appointed CCO after leading creative groups at Lowe since 1995. Among his accounts were The New York Times, Electrolux, Mass Mutual, HSBC, Federated Department Stores and Verizon. A copywriter by trade, he was formerly an associate creative director at BBDO in New York, where he worked on Pepsi, Frito-Lay and Delta Airlines. Reiser will report directly to President Lance Smith.

Smith joined the agency in July, shortly after managing director titles were given to chairman Frank Sampogna, creative director Steve Crane and media services director Richard Lefkowitz. Both Sampogna and Crane relinquished part of their titles and job duties to Smith. Financial director Paul Ryan joined the shop in October.

In 2003, Cossette Post added KeySpan Energy, Elio’s Pizza and Horizon Blue Cross Blue Shield to its client roster.