Cossette Post Forms Thinking Sports

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NEW YORK Cossette Post has launched a sports-marketing venture with former Octagon North America president of marketing Mark Bingham and its newly appointed creative chief, Robert Reiser.

The fledgling unit, Thinking Sports, will begin operations on Jan. 5 alongside the former Tarsitano Creative, a direct mail component the New York agency acquired in April. Helmed by Reiser and Bingham, the consultancy will aim to capitalize on its parent’s relationship with major advertisers in Canada. Toronto-based holding company Cossette Communications does business with McDonald’s, Coca-Cola and Molson, among others, agency president Lance Smith said.

Bingham’s



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