Cosmo for Guys: Girls Leer, Too

Agency Thinkmodo continues viral efforts for Hearst app

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Attention gents. Cosmo for Guys wants you to know that you can be objectified, too. 

Earlier this year, Levi's proved the obvious—that some men stare at women passersby—by catching them in the act using a hidden camera hitched to the rear end of a girl strutting down the street. Now, the iPad-only publication, brought to you by Hearst, is turning the tables, releasing a video that purports to catch women checking out men as well.

The spot stars Anthony, the sweet, muscled and faux-clueless doofus who wanders around New York waving a map he can't seem to read while begging directions from pretty ladies he spots along the way.

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