Cosmetics (Mass merchandiser)

Mary Kay is considered a “trusted brand that knows me.” It thrived in the value and innovative nurturing department as well. Maybelline and L’Oreal placed second and third, respectively, in a very competitive category. Coty finished dead last.

1.    Mary Kay
2.    Maybelline
3.    L’Oreal
4.    Max Factor
5.    Covergirl
6.    Revlon
7.    Neutrogena
8.    Avon
9.    Sephora
10.    Rimmel
11.    Almay
12.    Coty

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