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Estee Lauder wins in a category where price doesn’t factor in as much as values do. It was rated “very high in terms of being a ‘trusted brand that knows me.’ That’s the critical linchpin.” Clinique and Lancome followed behind in a category that is won and lost by making consumers “feel good/look good” with an “effortless transformation.”
1. Estee Lauder
2. Clinique
3. Lancome
4. Chanel
5. Shisedo
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