Cory Berger Goes To Mother

Family connections helped Cory Berger land his former job as an account manager at Havas’ Euro RSCG in New York. But the 24-year-old adman, whose father is Euro CEO and chief creative officer Ron Berger, began reaping the benefits of his parentage at a far earlier time.

“My background in advertising was very natural,” said the Wayne, N.J., native, who recently joined Mother in New York as strategist. “Starting from the age of eight or nine, I was learning about it and hearing things he had to say that can’t be taught in a textbook or an advertising class.”

Berger brings the staff count to 15 at independent Mother in New York, which opened in December. He will work on strategy for the NBA and will also have a hand in the Miller Brewing and Miramax accounts.

A lifelong basketball aficionado with a degree in sports marketing from Indiana University, Berger began his career at SponsorDirect in New York, where for nine months he worked with NFL teams on sponsorships. At Euro, Berger was initially an account manager on Intel. He later moved to the shop’s Buzz Marketing unit (where his brother Ryan, 27, works on Polaroid, among other clients), working on accounts such as Polaroid and Volvo.

Berger reports to co-founders Andrew Deitchman and Rob DeFlorio. He knew Deitchman from when he was an executive partner at the former Messner Vetere Berger McNamee Schmetterer/Euro RSCG. “We liked the fact that he had account-management experience with Intel, but also was helping drive the Buzz Marketing Group at Messner,” Deitchman said.

Berger said he wanted the chance “to be a part of something from the ground floor.” He added that he had no qualms about moving to a startup. “Upon meeting people here and because of my prior relationship with Andrew, my reservations went away fairly quickly,” he said.