Corvette "Rocket"

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It is nice to know that America still builds rockets, even if they are the four-wheeled kind. The first work for Chevrolet from Goodby, Silverstein & Partners for the new Corvette ZRI is filled with archival NASA footage as a male voiceover talks of a time when “a bunch of guys got together with a crazy idea, to go farther, faster than mankind had ever gone before.” A source of national pride for decades, the ad builds nostalgia for a time in America’s past when its space program, now gutted by budget cuts, made global headlines and boys dreamed of growing up to be astronauts.

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