Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Constellation Brands, the U.S.-based company that holds the distribution rights for Mexican beer Corona, is poised to select an agency to handle advertising aimed at Hispanics for its flagship brand, according to sources.
The four finalists are: Costa Mesa, Calif.-based Casanova Pendrill; Conill and La Agencia de Orci, both in Los Angeles; and New York-based OLE, sources said.
The brand spent $1.2 million in domestic Hispanic media last year, but less than $150,000 through the first seven months of 2006, per TNS Media Intelligence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in