Corona Kicks Off Summer Push

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NEW YORK Mexican beer Corona has launched “Corona Destapa el Verano,” a radio and event-marketing campaign targeting U.S. Hispanics.

The campaign, now in its second year, began at New York’s Crobar Thursday night and is set to roll out in Charlotte, N.C., Dallas, Houston and Austin, Texas, Miami and Orlando, Fla., Atlanta and Washington, D.C.

Crafted by New York-based GlobalHue, the push features Mexican singer Pilar Montenegro and offers participants 21 and over a chance to join dance contests.



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