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CHICAGO “Nuestro orgullo. Nuestra cerveza.” That’s Crown Imports’ tagline, which translates to “Our pride. Our beer,” for the latest Corona Extra TV and radio campaign, targeting Latinos with Caribbean roots.
TV ads for the Spanish-language effort, created by Casanova Pendrill, Costa Mesa, Calif., started appearing this week and will run nationwide.
One vignette celebrates Hispanic music and traditions with a San Antonio scene showing Mexican Americans dancing at a fiesta, followed by a wedding in New York featuring a Caribbean-style band, and revelers dancing to Nortena music in Los Angeles.
A second spot focuses on sports and features a runner of Caribbean-Hispanic descent racing in a Los Angeles marathon, in addition to Latinos in baseball, boxing and soccer.
Chicago-based
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