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DALLAS Corona Extra is adding a twist to the typical beer industry’s cautions about the dangers of intoxication with the tagline “Relax responsibly.”
The new commercial, created by The Richards Group in Dallas, show a water droplet traveling down a Corona beer bottle that sits on a beach chair. The droplet falls onto a coconut, causing a leaf to spring to life.
In addition to warning young adults about excessive drinking, the spot also supports environmental concerns, according to the San Antonio-based Gambrinus Company that markets the beer in the U.S.
“Corona
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