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CHICAGO No one seems to be tired of sun and the beach as Corona Extra and Corona Light continue the 18-year-old vacation-in-a-bottle positioning that made Extra the leading imported beer.
A new batch of Corona moments will launch next week in TV, print and outdoor ads created by Cramer-Krasselt, Chicago. The executions were shot on the beaches of Tulum, Mexico, and once again incorporate the palm trees, clear bottle, lime wedges and other images that have grown familiar in the “Miles away from ordinary” campaign.
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