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Copper Mountain Resort in Colorado ratchets up its mockery of the Hollywood scene at the rival Vail resort in its latest round of ads from Citron Haligman Bedecarrƒ.
The San Francisco agency’s work is Copper Mountain’s last salvo before Vail starts its own national campaign with new agency Goodby, Silverstein & Partners, also in San Francisco.
Citron Haligman’s ads are running in national magazines and airing on regional radio. The agency also created a series of commercials that are running in Colorado movie theaters.
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