Copper Is the Choice of Mercy General

CHICAGO Mercy General Health Partners has named Copper its lead advertising agency after a review of undisclosed contenders, the client confirmed.

“We are thrilled with the work we’ve seen this far and feel there will be a great fit between our organizations,” said Roberta King, director of public relations and marketing for the Muskegon, Mich., health system, in a statement. “We think Copper has great potential to help move MGHP forward and to help us meet our marketing goals.”

The Kalamazoo, Mich., agency will handle advertising, design and media for the health organization. MGHP is a regional referral hospital serving the Michigan communities of Muskegon, Ottawa, Oceanna and Newaygo County.

Billings were not disclosed.