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CHICAGO Molson Coors Brewing is opting to go with a single-agency strategy on traditional advertising for its $120 million Coors Light brand, pulling Deutsch/LA from the business it had shared with Interpublic Group stable mate Foote Cone & Belding for more than two years, sources said.
The move returns FCB to the driver’s seat on the brand, which had been the shop’s position before Deutsch was added to the brewery’s roster in September 2002.
Executives at Molson Coors Brewing have told Deutsch’s office in Marina del Rey, Calif.,
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