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NEW YORK Coors Light has rolled out a bilingual marketing initiative in the run-up to Super Bowl XLI on Feb. 4 in an effort to reach the growing number of Hispanic football fans.
According to the National Football League, 77 percent of bilingual Hispanic men ages 21 to 34 consider themselves football fans, and as the official beer sponsor of the NFL, Coors Light is not neglecting those consumers.
“The popularity of NFL football among Latinos in the U.S.
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