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NEW YORK Continuing the trend of user-generated videos surrounding the Super Bowl, Coors Light, official beer sponsor of the National Football League, is giving fans a chance to win tickets.
The “Who Wants It More?” contest asks adult fans to create a short video on why they deserve to go to the big game.
The videos, which will be submitted to the brewer’s www.coorslight.com or www.coorsbeer.com, will be 15 seconds to two minutes in length.
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