Coors Asks, ‘Who Wants It More?’

NEW YORK Continuing the trend of user-generated videos surrounding the Super Bowl, Coors Light, official beer sponsor of the National Football League, is giving fans a chance to win tickets.

The “Who Wants It More?” contest asks adult fans to create a short video on why they deserve to go to the big game.

The videos, which will be submitted to the brewer’s or, will be 15 seconds to two minutes in length. Participants must incorporate Coors Light and/or Coors beer in the video.

Five finalists will be selected, and fans will then vote for their favorite videos. The grand prize winner will receive tickets to Super Bowl XLII or Super Bowl XLIII.

“This promotion gives fans a chance to literally show their passion and love for the NFL and Coors Light. What makes it even more exciting is that their fellow fans will actually decide the winner,” said Bryce McTavish, vp, channel and sponsorship marketing, Coors Brewing Co.

The contest, which kicked off this week, will accept entries until Jan. 21.