GOLDEN, COLO. – Coors Brewing Co. today will announce a joint venture with New Zealand-based Lion-Nathan to market some of the company’s beer brands in the U.S. The announcement will be made at Tatham Euro RSCG’s Chicago headquarters, which will most likely handle the company’s Austrailian Castlemaine brand in the U.S. Tatham also handles the Coors Cutter non-alcoholic brand. Neither the agency nor the company would comment on Friday.
Copyright Adweek L.P. (1993)
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