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The agency formerly known as HMS Partners in Miami is in the process of reinventing itself with a new name, a new owner and an ambitious new retail client.
Agency president and chief executive officer Ric Cooper–who is now the majority stockholder in the renamed Cooper HMS Partners and essentially owns the shop–was basking in the warm glow of winning the $10-15 million Sunglass Hut business late last week.
Cooper said his Miami agency now has only an affiliation with HMS Partners, which is once again headquartered in Columbus, Ohio.
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