Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Logan Launches TV for SMA Health Plan
NEW ORLEANS–Clarinetist Pete Fountain encourages elderly viewers to take note of SMA Health Plan’s Medicare program in television advertising that broke recently from Logan Marketing & Communications here.
Fountain’s performance at his New Orleans jazz club is featured in one of the TV campaigns that Logan created for the account, which industry observers estimate at $2 million.
The jovial reed player pitches SmartPlan 65, a Medicare HMO, to the New Orleans market through the rest of the year on TV, supported by radio, print and outdoor.
The commercial shoot involving Fountain coincided with the news that his best friend, Al Hirt, had been hospitalized.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in