Cooke at Warner Bros.

Warner Bros. Online has tapped Dan Cooke as vice president of sales. He will oversee a sales team in all aspects of external sales development, including expanding the company’s client base and the creation of strategic product offerings. Cooke will report to Staci Miller, vice president of operations for the Glendale, Calif., company. Previously, he was vice president of sales for 360 Youth, the media arm of Gen Y marketer Alloy.