Conxus' Pocketalk Will Be Heard Via Fgi's Voice In $15 Mil. Launch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Conxus Communications, a telecom spending $15 million to launch its Pocketalk “portable answering machine,” enlisted FGI in Chapel Hill, N.C., as its strategic marketing and advertising partner.
The Pocketalk device, manufactured by Motorola, allows the user to receive messages immediately in the caller’s voice. It is being rolled out across the country, including Baltimore, Chicago, Los Angeles, Miami, Orlando and Tampa, Fla., and Washington, D.C., and will enter other undisclosed markets in 1998.
FGI had its foot in the door of Conxus (sounds like “connects us”) three years ago, serving as a business consultant to the fledgling Greenville, S.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in