Converse Turns Up the Noise

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“My Drive Thru” is a Converse-commissioned music track written and performed by a disparate trio of artists.

“Celebrate” and “provoke.” Those are the words that Geoff Cottrill, CMO of Converse, uses to describe the advertising strategy of the North Andover, Mass.-based shoemaker. “Our whole mission is to inspire originality and be an advocate and catalyst for creativity,” he said.

The company is celebrating its 100th anniversary with a global campaign, “Connectivity,” that taps the cultural heritage of the brand.

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