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Converse has hired a new agency to plan and buy its media in North America.
PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources said. The assignment includes both traditional and digital media, and spending is expected to grow to $15 million this year. Last year, the brand spent $7 million in media, according to Kantar Media.
A handful of other agencies competed for the account, but the full list could not be ascertained.
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