Conversations With McDonald's Ronald

CHICAGO McDonald’s puts its famous icon front and center in a new advertising campaign from Omnicom Group’s TBWA\Chiat\Day, the agency’s first national domestic work for the client.

In a series of television spots that broke over the weekend, people talk to statues of the famous Ronald McDonald clown. Though the statues are traditionally found inside and around the restaurants, the conversations occur in places nowhere near a McDonald’s. In one spot, a man is opining about the variety of handshakes people have devised before he’s revealed to be sitting on a bench with a Ronald statue.