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By Glen Fest and Katy Eckmann
NEW YORK–Continental Airlines, following a route traveled by a number of competitors lately, including United Airlines and Delta Air Lines, has launched a global review.
Sarah Anthony, a representative for the Houston-based airline, confirmed the review last week. ‘What we’re doing is considering whether to consolidate some or all of our agency
lationships,’ said Anthony, who declined to identify contenders. The review, which could result in a consolidation of $50 million in assignments, includes advertising and marketing in the U.S.
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