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A week after Ford Motor Co. severed its 95-year relationship with Firestone tires, a new ad for Continental Tire, North America, has triggered possible legal action.
Boone/Oakley in Charlotte, N.C., a boutique run by former Martin Agency creatives David Oakley and John Boone, broke a one-time print ad in USA Today this past Tuesday that positioned Continental’s high-performance tire as a lifesaver.
The ad, one of a series that links Continental tires to cultural icons, depicts an open roll of rainbow Life Savers with tires substituted for the circular candy.
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