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Continental Airlines has signed a deal with Winstar Interactive Media to sell advertising on Continental’s Web site.
The move by Continental is noteworthy, given that many airline sites — and most e-commerce sites in general — sell little to no third-party advertising. But Continental and Winstar Interactive, which sells Internet advertising for branded sites, are banking on the appeal among brands of reaching the site’s 10 million monthly unique users, most of whom are in a trip-planning frame of mind.
“Continental.com
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