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As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that trend by increasing its roster of freelancers to include multimedia experts.
"We're getting more inquiries around infographics and videos and photos," said Shane Snow, a Contently co-founder. "There's more than one way to tell a story. Often the best way to tell a story is not through the [written word]."
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