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MIAMI BEACH, FLA. The Content & Contact category at the Clios represents the future of the ad business in terms of its marriage of creative and media, said the category jury chair, Ty Montague, co-president and chief creative officer of JWT.
The category is an important one because it “begins to build a bridge between the context of an idea and its content,” Montague said during a talk on Tuesday. “In a well-crafted idea, the two things are inseparable.”
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