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NEW YORK As Bank of America’s $600 million marketing services review heads into the home stretch, WPP Group has one less player on its team and incumbent Interpublic Group has visited client executives on their turf in North Carolina, said sources. The third contender, Omnicom Group, is said to be keeping to its strategy of building a dedicated, multi-disciplinary unit to handle the business.
A decision in the review—in which more than $65 million in revenue is up for grabs—could come as soon as this week, according to sources.
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