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Despite the pinch of the economic recession, 44 percent indicated their environmental shopping habits have not, according to results of the 2009 Cone Consumer Environmental Survey.
What’s more, 35 percent of Americans continue to have even higher expectations for companies to produce and sell environmentally responsible products and services.
“Environmental responsibility is not just an expectation in times of prosperity,” said Jonathan Yohannan, svp, corporate responsibility at Cone. “The fact that consumers continue to be interested in the environment and mindful of corporate efforts, even in the midst of a grueling recession, is evidence that this is more than just a passing trend.”
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