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According to a new survey, TV programmers hoping for a windfall from consumers paying for video-on-demand content may want to rethink their business models. The survey, conducted last month by market research firm Synovate on behalf of Publicis Groupe’s MediaVest, shows that consumers would prefer not to pay for VOD content, even if it means putting up with some commercial time in exchange for the free content.
Two-thirds of the respondents said they would prefer to see “their favorite program through VOD for free,” rather than pay even a small fee, and they would tolerate a full load of TV ads for the privilege.
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