Consumers Cut Back on Valentine's Day

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Perhaps you’re thinking, “So what if the economy is tanking? At least we’ve got love!” Alas, the former may be impinging on the latter, if a pre-Valentine’s Day Brand Keys survey is any indication.

The average respondent to the poll plans to spend $108 for the occasion, down 15 percent from last year. Men expect to lay out an average of $140 (vs. $166 last year); women expect to spend an average of $75 (down from $90).

Anticipated

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in