Consumer Confidence Rises to Still-Amazingly-Low Level

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The good news is, consumer confidence has been rising for the past six weeks, as measured by the ABC Consumer Comfort Index. The bad news is that, even after this sustained rise, it can still be at its current dismal level.

On a scale from -100 (horrific) to +100 (wonderful), it now stands at -41, which means it’s “a whopping 31 points below its long-term average in 22 years of weekly polls,” as ABC News says in its analysis of the data.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in