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NEW YORK Joanne Davis Consulting has confirmed handling an assessment of Cadbury Adams USA’s media agencies in conjunction with affiliate Jane Twyon. The client spends $100 million annually on ads.
Cadbury Adams, the confectionary arm of Cadbury Schweppes Americas, markets brands such as Dentyne, Trident and Stride gum. Estimated annual North American media spending is $100 million.
The client now employs three main media shops in those markets: WPP Group’s Mediaedge:cia in New York, which handles traditional media duties in the U.S.;
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