Consolidations Are Likely At Sbc

CHICAGO – As with most large-scale mergers, SBC Communications’ acquisition of Ameritech would likely mean a consolidation of advertising and media duties, sources said last week.
If the federal government approves the $62 billion deal, SBC in San Antonio, Texas, will be making the calls. Currently, Carat ICG here handles Ameritech’s $100 million media buying account. GSD&M in Austin, Texas, handles the same duties on SBC’s $250 million business. SBC has already made one media consolidation: After the purchase of Pacific Telesis in 1997, SBC consolidated all media buying at GSD&M.