Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Harrison Ford waxing his chest. That alone is reason enough to view this PSA for Conservation International featuring the iconic Indiana Jones star. As the music of Pearl Jam swells, Ford walks into a beauty salon, removes his shirt and explains that rain-forest destruction is harming our planetary climate. “It hurts,” he says, nestling into a treatment chair as a beautician readies the wax and lays a strip onto his chest. “Every bit of rain forest that is ripped out over there…” He pauses as the wax is firmly pressed onto his skin and yanked off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in