Conrad’s Goes With Auto Pros at Brokaw

CHICAGO Tire retailer Conrad’s has tapped Brokaw as its lead advertising agency, according to the shop.

“Brokaw’s proven experience in the car care and tire categories makes them the ideal agency to handle this account,” said John Turk, Conrad’s president and CEO, in a statement. “Brokaw understands our business challenges, and as our marketing partner they will help us further differentiate the Conrad’s brand from the large national tire chains.”

The independent Cleveland agency is currently at work on an advertising campaign that will highlight the Northeast Ohio chain’s customer service and expertise. The effort, which will include radio, outdoor and direct mail, will launch in early 2005.

Billings for the 35-year-old, family-owned tire store chain were not disclosed.