Conrad to Retire from Burnett

CHICAGO — Leo Burnett Worldwide Chief Creative Officer Michael Conrad will retire from the agency at the end of the year, the agency said.

Conrad, 58, will continue to work with the agency as a consultant.

Miguel Angel Furones, 53, who was named deputy chief creative officer at Burnett in June 2001, will assume the worldwide global creative officer duties on Jan. 1.

Conrad assumed the top global creative post in 1997 and was responsible for creating the agency’s Global Product Committee, which evaluates all creative work from all of Burnett offices each quarter.

He joined Burnett in 1980 when the Chicago-based agency bought Lurzer, Conrad in Frankfurt, Germany. The shop’s name was changed to Michael Conrad and Leo Burnett in 1986.
He also founded the Frankfurt office of TBWA in 1972 and was a creative director at Ogilvy & Mather and a copywriter at Young & Rubicam, both in Frankfurt.

Prior to being named deputy creative officer in June 2001, Furones was regional chief creative officer of Burnett’s Euope/Middle East/Africa region. He was a creative at JHWT and Contrapunto in Spain before founding Vitrovio 30 in Madrid in 1980. Burnett bought the shop in 1990. Furones will remain based in Madrid.