Conover Launches Golf Division

Conover Tuttle has hired Mike Cullity to help the agency build a golf division.

The Lynnfield, Mass., shop is looking to capitalize on its sports-marketing specialty to expand in a niche that has remained strong despite the general economic downturn, according to agency executive vp Chip Tuttle.

Cullity, whose agency title is director, arrives from Golf World Business, a trade magazine in Trumbull, Conn., where he served as an editor.

Roughly half of the 15-person shop’s business comes from sports-related clients. That experience, combined with its presence in the golfing sector, led to Cullity’s hire, Tuttle said. The goal for the next three to five years is to have Cullity’s unit contribute about a third of the agency’s revenue, Tuttle said.

For the near term, Cullity said he will work with contacts at golf courses, equipment makers and professional associations to drum up new business. The agency handles advertising and public relations for The Country Club in Brookline, Mass., and it recently assisted the Hopkinton (Mass.) Country Club with a membership drive.

The shop also works for the National Thoroughbred Racing Association, the Boston Breakers women’s soccer team and the estate of Red Sox legend Ted Williams.