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DALLAS–ConocoPhillips has awarded Dailey & Associates creative duties for its $20 million consolidated advertising account, the shop confirmed.
The West Hollywood, Calif., IPG shop, which handled the retail account of Phillips prior to the company’s August merger with Conoco, contended for the account with Fogarty Klein Monroe in Houston and Campbell-Ewald in Warren, Mich. FKM was the incumbent on Conoco’s retail account and IPG’s Campbell-Ewald handles Conoco’s corporate account.
IPG’s Initiative Media in Los Angeles, which pitched with Dailey, was awarded media duties in the review.
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