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BOSTON Connelly Partners said it has been hired by U.S. Mills to help relaunch the client’s Uncle Sam cereal brand.
Billings on the work, previously unassigned, are $1-2 million, the agency said.
“After discussions with several agencies, we felt very comfortable with the experience of Connelly Partners and the interest their group expressed in the overall health and wellness category,” said Chuck Verde, client president.
Other client brands are Erewhon, Farina, New Morning and Skinner’s Raisin Bran.
Connelly
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