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BOSTON Following the national trend toward green marketing, Public Service of New Hampshire draws parallels between power generation and the welfare of the communities it serves in work breaking this week from Connelly Partners.
Print ads substitute the prongs of electric plugs with a man and woman (with the headline, “There’s power in New Hampshire’s people”), sprigs of lavender (“There’s power in New Hampshire’s environment”) and mailboxes (“There’s power in New Hampshire’s communities”).
The text centers on PSNH’s commitment to the state’s citizens and future and highlights the company’s community-service projects and grant opportunities.
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