Connelly Charts Course for TripAdvisor

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BOSTON Connelly Partners is launching its first campaign for online travel information service TripAdvisor since adding the account in March.

The effort from the Boston-based independent agency is designed to promote TripAdvisor’s free summer PDF travel guides and offers Web site visitors the chance to win one of 10 free trips worth up to $5,000.

Most of the ads are tagged, “Get the truth. Then go.” One magazine execution uses colorful, cartoon-style graphics and a text balloon that reads, “Whether you’re into art, architecture or even sculpture, the MOMA is a must-see in Manhattan.



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