Connecticut Ramping Up Tourism Efforts

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BOSTON Vacation time means state tourism activity, as Connecticut prepares to launch its latest campaign and Mystic Seaport has chosen a new agency for the first time in several years.

The Connecticut Office of Tourism still pushes the state as “Full of Surprises” in its 2003 ad campaign. A $4 million multimedia push, via McLaughlin, Delvecchio & Casey in New Haven, Conn., highlights 52 getaways for those seeking overnight stays within driving distance to home.

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