Conn. Casino Hires N.Y. PR Practice

BOSTON Foxwoods Resort & Casino said it has hired Dan Klores Communications, a shop known for its work with entertainment industry clients, for public relations chores.

The New York agency will initially focus on promoting Foxwoods’ $300 million expansion as the client attempts to position itself as a well-rounded tourist destination with attractions and facilities that go beyond gambling.

The PR budget for the Mashantucket, Conn.-based casino was not disclosed.

In making their decision, Foxwoods executives said they chose DKC based on the depth of media relations capabilities and the breadth of the firm’s experience across key areas including entertainment, hospitality, sports and gaming.

DKC was actually a runner-up in an agency review held by Foxwoods last September. New York-based Euro RSCG Middleberg won that competition. When the shop was merged into the Euro RSCG Magnet unit of parent company Havas several months ago, “that and changes in our account team motivated us to contact Klores and move the business there,” said Martin Kramer, Foxwoods’ director of advertising.

Foxwoods a month ago had separately selected a new advertising agency, The Kaplan Thaler Group of New York, following a review. The ad budget is approximately $25 million.

Foxwoods’ Connecticut rival Mohegan Sun recently changed ad shops as well, tapping New York’s Kirshenbaum Bond + Partners following a review.