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NEW YORK Domino’s Pizza, which split with WPP’s JWT in June, has selected MDC Partners’ Crispin Porter + Bogusky for creative chores following a review, the client confirmed. Adweek.com first reported the agency’s selection yesterday.
“Crispin’s energy and fresh perspective on our company hit right at the heard of who and what we are,” said Ken Calwell, the Domino’s chief marketing officer, in a statement. “Their company is one of the best and brightest in the industry, and I am certain that they will provide a strong brand message for us.”
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